Being Remarkable
Worthy of being remarked or noticed; noticeable; conspicuous; hence, uncommon; extraordinary
Remarkable has become such as buzzword in the internet marketing / blogging industry that people are forgetting what it means to create something remarkable, to literally create something people will remark upon and tell others about.
For something to be remarkable it doesn’t necessarily have to be good, you may have a client so terrible you can’t help but to remark on them.
Remarkable content isn’t remarkable to everyone (most of the time). It focuses on a small subset of people. Ben Tremblay’s sketches are remarkable to me because they resonate with me. But I know for sure they wouldn’t be remarkable to my dad, or even my brother.
Remarkability test: If it wasn’t your creation, would you tell people about it without being asked?
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5 Responses
3.18.2010
Ben’s site is remarkable no doubt. In fact I have remarked on it before. Good post Danny!
3.18.2010
LOL, I agree with you and Adam, Ben’s site is awesome! He kills it, but everyone won’t like it.
Like they say in “Tribes”, build and work with those that want to build and work with you. Forget the rest. You can make far greater progress with those that like what you do, want to be a part of your movement, than you ever could trying to convince people that don’t like yoru movement to join.
Be remarkable….to those that appreciate your work!
3.18.2010
Thank you so much Danny!
You have a very good explanation of “being remarakable”: something is remakable to you because it resonates with you. That’s exactly what it is all about. Because something resonates with you, you feel it’s worth making a remark about it.
As I once wrote in a sketch ( because we’re talking about them!
): understanding why some people don’t care about what you do is a waste of time. Focus on the people who care and maybe they’ll get the others to care eventually.
Very close to Fred’s point in fact.
Again, thanks Danny and great “minimalist” blog by the way. I’m subscribed.
Ben
3.18.2010
You’re welcome, Ben.
You and Freddie both make great points. One thing I would like to add is that in reality, even if only 0.001% of the world like your idea, you effectively still have thousands of followers.
My point is whatever you are doing, don’t target the masses, because you don’t need the masses.